The main goal was to increase donations for PoC by expanding their mailing list, improving engagement, and converting subscribers into donors.
When
June 2024
Client
Prisoners of Conscience (PoC)
The client, Prisoners of Conscience (PoC), sought support from Instone Agency Ltd to help increase donations and build a robust mailing list strategy. The request centred around social media management, designing content, and creating a strategy to increase revenue generation.
Instone developed a clear and measurable strategy for PoC, focused on engaging a 60+ demographic through various methods, including targeted social media ads, strategic partnerships with religious institutions, and leveraging existing donors.
"We highly recommend InStone to any organisation looking to elevate their social media presence or revamp their fundraising/marketing strategy. Communication with the team was seamless - whether it was routine updates or urgent posts for breaking news. InStone always delivered, sometimes within the same day. Their efficiency allowed our small team to focus on other critical areas, which was invaluable to our mission. The strategy document was equally impressive - insightful, well-researched and tailored to our needs."
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