About InStone · London
We exist todrive change, remove ignorance and transform perception.
InStone is a campaign agency for charities, NGOs, political organisations and intergovernmental bodies, built to empower those who act to create meaningful impact.
Who we are
A campaign agency for charities, NGOs, political organisations and intergovernmental bodies. We design campaigns that change behaviour, and every Sunday we brief our readers on what Westminster and Brussels did that week.
- Based in
- London
- Works across
- The UK, the European Union and its member states
- Every brief
- A human reply within 48 working hours
Two practices, one standard.
What we hold to
Clear.
Elegant.
Bold.
We cut away the unnecessary and keep only the essential. A singular focus on creating impact, commanding attention and forcing change.
Five commitments, set in stone.
The terms we write into every brief before work begins.
- I
A named senior owner
Every engagement has one named strategist who meets you at the intake call and signs off the final delivery. No rotating account teams, no subcontracted research, no analyst you never see.
- II
Scoped before it begins
No engagement starts without a written brief, a locked scope, a locked timeline, and a locked price. If scope changes mid-engagement, we renegotiate in writing before work continues, not after.
- III
Gated phases
Each phase signs off in writing before the next begins. Gates are not optional. If Phase I does not produce a goal both sides will sign, we do not move to Phase II until it does.
- IV
One iteration cycle per deliverable
Drafts run through a single structured review. You mark what holds and what does not. We work through the disagreements and sign off the version both sides support. No open-ended rework.
- V
48-hour response on every brief
Every enquiry, procurement question, and scoping brief gets a human response within 48 working hours. Weekend submissions come back by Monday. We tell you quickly whether we are the right fit or not.
From the founder
Every political cause worth moving has substance. What it often lacks is strategic discipline. A locked goal, a defined audience, a narrative that holds under pressure.
Craft matters. But craft without strategy is decoration. The thinking underneath has to hold first.
InStone sits at that boundary. We bring strategic rigour to political substance, and only then, the craft that carries it.
Reduction over sprawl. Strategy before craft.
Klajdi Selimi, Founder
Tell us what you are trying to change.
Every engagement starts with a conversation. Share what you are working on and we will tell you where to start. We respond to every brief within 48 hours.