InStone.
A London-based campaign agency for organisations that need strategy, intelligence, and craft in the same room.
Campaign Strategy · Political Intelligence
Why we exist
Mission
To drive change, remove ignorance and transform perception.
Vision
To empower those who act to create meaningful impact.
What we do
Two pillars. One standard.
Strategy
Campaign Delivery System
Six gated phases, scoped and priced before work begins. From single-framework engagements to full campaign strategy.
Six phases
- IDirection
- IIMeaning
- IIIExpression
- IVActivation
- VDelivery
- VIEvaluation
Intelligence
Three tiers of briefing
Free daily briefs, paid specialist briefs, and commissioned research when the public intelligence is not enough.
Our Values
What we stand for.
We cut away the unnecessary and keep only the essential. A singular focus on creating impact, commanding attention and forcing change.
How we work
Five commitments under every engagement.
The practical disciplines behind the philosophical principles above. These are the terms we write into every brief before work begins.
- 01
A named senior owner
Every engagement has one named strategist who meets you at the intake call and signs off the final delivery. No rotating account teams, no subcontracted research, no analyst you never see.
- 02
Scoped before it begins
No engagement starts without a written brief, a locked scope, a locked timeline, and a locked price. If scope changes mid-engagement, we renegotiate in writing before work continues, not after.
- 03
Gated phases
Each phase signs off in writing before the next begins. Gates are not optional. If Phase I does not produce a goal both sides will sign, we do not move to Phase II until it does.
- 04
One iteration cycle per deliverable
Drafts run through a single structured review. You mark what holds and what does not. We work through the disagreements and sign off the version both sides support. No open-ended rework.
- 05
48-hour response on every brief
Every enquiry, procurement question, and scoping brief gets a human response within 48 working hours. Weekend submissions come back by Monday. We tell you quickly whether we are the right fit or not.
Founder’s Note
InStone Philosophy.
“Every political cause worth moving has substance. What it often lacks is strategic discipline. A locked goal, a defined audience, a narrative that holds under pressure.
Craft matters. But craft without strategy is decoration. The thinking underneath has to hold first.
InStone sits at that boundary. We bring strategic rigour to political substance, and only then, the craft that carries it.
Reduction over sprawl. Strategy before craft.”
Klajdi Selimi, Founder
Start the conversation
Tell us what you are trying to change.
Every engagement starts with a brief and a scoping call. We come back within 48 hours with a read on whether we are the right partner and which tier is the right entry point.