Strategy
How we build campaigns.
A six-phase methodology for designing campaigns that change behaviour. Every engagement scoped and priced before work begins.
Six Phases.One Strategy.
The Campaign Delivery System.
A proprietary framework applied to every campaign.
Engagements
Three ways to hire us.
Pick how much of the strategy you need. Every engagement is scoped, timed, and priced in writing before any work begins.
- A single framework, applied to one specific question. One to two weeks.
- Half the system: two connected phases, signed as one engagement.
- The full strategy: all four phases, built end to end into one bound document.
Phase V (Delivery) and Phase VI (Evaluation) are commissioned separately, as a delivery retainer or a standalone study.
How it works
How the system works.
Simplifying the process, so you understand.
Campaign strategy is the work we do. The Campaign Delivery System is how we do it. A proprietary framework built over years of practice, where every campaign moves through a series of gated phases. Like a factory line, each phase breaks the campaign down into its components, then puts it back together as a cohesive strategy.
The system has six phases: Direction, Meaning, Expression, Activation, Delivery, and Evaluation. Inside each phase sits a series of frameworks we apply to build that phase’s output.
You choose how much of the system you want. A single framework, an entire phase, two phases (half the system), or the full strategy across Phases I to IV. Phases V and VI handle delivery and evaluation, and are commissioned separately as a delivery retainer or a standalone study.
The Discipline
Three principles that make the
system work.
I.
Phased progression.
Every phase is gated until key outputs are created. Meaning is locked before expression. Expression is locked before activation. Reduction, consistency, quality.
II.
Singular focus.
Focus sits at the centre of every strategy. Every phase distils toward one outcome, producing a campaign that is lean, purposeful, and measurable.
III.
Strategy before craft.
Nothing gets designed, written or produced until the strategic spine holds. Craft is the final expression, not the first step.
Common questions
Before you commission an engagement.
Tier-level questions about how the Campaign Delivery System works. Questions specific to one engagement sit on each engagement’s own page.
Tier 01 starts from £6,000. Tier 02 from £18,000. Tier 03 from £40,000. Each is a floor. What moves the price up is the complexity of your audience, the depth of research the brief requires, and the density of the final artefact. Every engagement is scoped and priced in writing after we read your brief, before any work begins. No hourly rates. No retainers. No surprises mid-engagement.
Yes. Tier 01 (Focused) is built for that. Pick the framework you need answered (Goal Lock, Audience Clarity, Narrative Audit, or Visual Direction Review) and we deliver that specific output. Tier 02 spans the early phases as one foundation. Tier 03 covers all six phases, end to end.
Each phase ends with a written sign-off before the next begins. The gate is a question. For example, Phase I asks “Do we know exactly what must change, for whom, and why?” Until the answer is yes, in writing, we don't move on. It protects both sides from drift.
Every engagement has a named senior owner from the start. They write the brief, run the gate questions, and sign the final document. We do not subcontract strategic work or rotate junior staff onto your project.
Delivery (Phase V) is part of Tier 03 and can be commissioned as a retainer afterwards. Most clients commission strategy first, then either bring delivery in-house or hand the locked brief to their existing creative or PR team. We can also act as the delivery partner under a separate scope.
Yes, and we recommend it where the political ground is unfamiliar. A Landscape Analysis or Stakeholder Perception study before Phase I gives the strategy sharper Direction inputs. The two tracks are scoped separately but timed to feed each other.
The Other Half
Most engagements begin
with intelligence.
Strategy is what you build. Intelligence is what you build it on. The Briefs, the Hubs, the essays. Free, daily and long-form intelligence for people who need to understand before they act.
“Politics has the substance. It rarely has the craft. Our job is to bring both into the same room.”
Klajdi Selimi, Founder
Tell us what you are trying to change.
Every engagement starts with a conversation. Share what you are working on and we will tell you where to start.
We respond to every brief within 48 hours.