Insights · 10 essays
Insights.
Essays on campaigns, political communication and public narrative, each hung beside a painting.
Frederic Edwin Church, The Icebergs, 1861
On
What Makes a Campaign Stick
Most campaigns fail not because of bad ideas, but because of weak architecture. The campaigns that endure share three structural qualities.
Campaign Strategy · 6 min read
Anton Mauve, Flock of Sheep with Shepherd in the Snow, c. 1887
On
The Case for Restraint in Political Branding
Branding · 5 min read
Eugène Delacroix, The Barque of Dante, 1822
On
EU Advocacy in 2026: What Has Changed
Public Affairs · 8 min read
Jean-Léon Gérôme, Pollice Verso, 1872
On
Event Strategy Beyond Attendance Numbers
Event Strategy · 5 min read
Claude-Joseph Vernet, A Shipwreck in Stormy Seas, 1773
On
Holding a Narrative Under Pressure
Communications · 7 min read
Henry Fuseli, Teiresias Foretells the Future to Odysseus, c. 1800
On
Why Intelligence-Led Campaigns Win
Research · 6 min read
Vincent van Gogh, The Potato Eaters, 1885
On
The First Hundred Days of a Campaign
Campaign Strategy · 7 min read
Charles-Antoine Coypel, Fury of Achilles, 1737
On
The Discipline of Coalition Building
Public Affairs · 6 min read
Vincent van Gogh, The Siesta (after Millet), 1889-90
On
A Visual Vocabulary for Politics
Branding · 5 min read
Ivan Aivazovsky, Brig Mercury After Defeating Two Turkish Ships, 1848
On
Measuring What Actually Matters
Research · 5 min read