Selected work · Campaign Strategy
European Affairs Society Network.
From 18 universities at launch to 33 student societies across 31 UK universities, with one addressable network the EU Delegation can convene at will.
- Client
- EU Delegation to the UK
- Discipline
- Campaign Strategy
- Services
- Strategic Direction, Creative Development
The European Affairs Society Network exists so the EU Delegation to the UK has one door, not thirty. Before the Network, engagement with UK student societies on European affairs happened one university at a time, scattered and unrepeatable. The engagement built the Network into a single addressable entity: one brand, one rhythm of meetings, one ladder by which the Delegation can move a topic from idea to thirty universities in weeks rather than months.
The brief
What the client arrived with.
We could see the audience. UK university students with active interest in European affairs, scattered across student societies at three dozen institutions, with no connective tissue. The Delegation could engage with any one of them individually, but had no way to convene them as a single counterparty, and the societies themselves had no peer network. Every interaction started from zero.
The intelligence
What we learned about the terrain.
UK university student engagement with the EU was institutionally under-served. The Delegation had no standing audience at student-society level; the societies had no peer-to-peer infrastructure. Equally, the EU Youth Action Plan in External Action had three pillars (engage, empower, connect) that mapped directly onto what a Network of this shape could deliver. The opportunity was institutional: build the connective tissue once, and the Delegation gets a 30-university audience on call, the societies get a coordinated voice and direct access to EU officials, and host universities get a recurring institutional moment on campus.
The goal · one locked behavioural outcome
Build a unified national network of European Affairs student societies that the EU Delegation can convene as a single counterparty across 30+ UK universities.
Everything that follows served this single sentence.
The strategy
The architecture we built.
Direction locked on building the Network as a single addressable entity, not a loose alliance. Meaning framed it as the European Affairs voice across UK universities, one banner with many chapters. Expression unified the visual identity across meetings so each gathering reads as part of the same series regardless of which university hosts. Activation set a rhythm of three meetings per academic year, each at a different university, each co-organised by the EU Delegation, the host university and the host European student society, distributing the labour without losing the centralised brand.
The work
What shipped.
A unified brand and visual system for the Network, a recurring concept-note format for each meeting (theme, agenda, panel programming, speaker outreach), end-to-end event coordination across nine meetings to date in venues including UCL, Westminster, Manchester, LSE, Birmingham, City St George's, Newcastle and Imperial, and the ongoing three-way coordination between Delegation, host university and host society that keeps the rhythm running.
What moved
What happened afterwards.
- 33
- Student societies in the Network
- 31
- UK universities represented
- 9
- Meetings held since launch
- 3
- Annual meetings per academic year
From 18 universities at the inaugural meeting in October 2023, the Network has grown to 33 societies from 31 UK universities, with new societies joining at every meeting. Nine meetings held to date across English, Scottish, Welsh and Northern Irish campuses. Direct access established between member societies and EU Ambassador Pedro Serrano, Executive Vice-President Roxana Mînzatu and other EU institutional counterparts. The Network now functions as the de facto single doorway for EU Delegation engagement with UK student societies on European affairs.
- 1Network brand and visual identity system
- 2Recurring concept-note and agenda format
- 3Three-way co-organisation playbook (Delegation, university, society)
- 4Speaker and panel programming for nine meetings
- 5Network membership and growth tracking
- 6Identity continuity across host institutions
Next campaign · Event Strategy
EU-UK Youth Dialogue.
Two consecutive editions, scaled from a London-based digital experiment to a national gathering at Newcastle with eight EU and UK officials in the room.
Read the case
Your campaign could be the next case here.
Every engagement starts with a conversation. We come back within 48 working hours with a read on whether Strategic Direction, Creative Development or Campaign Delivery is the right place to start.