Selected work · Branding
Reality Check Workshop Series.
Six issue areas held under one editorial identity, recognisable across the series without flattening the difference between subjects.
- Client
- Gelsica Gloria and Stella Mavropoulou, in partnership with Human Rights Workshop
- Discipline
- Branding
- Services
- Strategic Direction, Creative Development
Reality Check is a single workshop series covering six unrelated human rights subjects: economic injustice, women's rights, racial justice, LGBTQ+ rights, youth justice, and climate action. The engagement built an identity system flexible enough to recolour and reframe per topic while staying recognisable across all six. One series, six subjects, one voice.
The brief
What the client arrived with.
Two of us, six issue areas, one workshop series. We needed an identity that could carry economic injustice, women's rights, racial justice, LGBTQ+ rights, youth justice and climate action without fragmenting into six different brands. We did not have a designer.
The intelligence
What we learned about the terrain.
Most education programmes solve the multi-topic problem in one of two ways: commit to one theme and accept narrow reach, or fragment the identity per topic and lose recognisability. Neither served two specialist convenors trying to build a single named series. The unlock was visual structural: an identity flexible enough to vary by topic in colour and image while keeping its skeleton and editorial voice intact across every workshop.
The goal · one locked behavioural outcome
Give the Reality Check workshop series one credible editorial identity that holds across six issue areas without losing its single voice.
Everything that follows served this single sentence.
The strategy
The architecture we built.
Direction locked on building one editorial identity for the series, not six topical sub-identities. Expression chose a typographic and structural system robust enough to hold any subject without the visual feeling forced into it. Topical variation comes through colour and image, never through structural change, so every workshop reads as native to its subject and clearly part of one series.
The work
What shipped.
A primary logo, a full visual ecosystem covering presentation system, social templates and asset library, and a flex framework that lets each workshop's materials feel native to its subject while reading unmistakably as part of the Reality Check series.
What moved
What happened afterwards.
- 6
- Issue areas unified
- 1
- Editorial identity
- 2
- Specialist convenors equipped
- Recurring
- Workshop community built
Six issue areas now sit under one recognisable identity. The series resonates more deeply with its audience, with sustained engagement and growing community across the topical workshops. The convenors can extend the series to new subjects inside the same framework without rebuilding.
- 1Reality Check series logo
- 2Visual identity system with topical flex framework
- 3Presentation template system
- 4Social media template library
- 5Asset library for ongoing workshops
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