Focused Engagements
One framework. One output. Commission the piece of the strategy you need answered.
Scoped · Timed · Priced before it begins
Build your engagement
Pick a framework, build a phase, or take the whole system.
Tick the frameworks you want, or use a Tier preset to start from a curated bundle. Phase V (Delivery) and Phase VI (Evaluation) are commissioned separately. They live alongside the strategy phases, not inside them.
Sold separately
Phase V
Delivery
Campaign-management retainer commissioned alongside or after the strategy phases.
Commission separatelyPhase VI
Evaluation
Standalone study commissioned against a delivered campaign.
Commission separatelySelection
0 frameworks
What it is
Five short pieces of work. Each one answers one strategic question about your campaign: the goal, the audience, the stakeholder politics, the narrative, or the visual direction. You get a bound document in one to two weeks. Pick the question. Walk away with the answer. No retainer, no follow-on.
Best suited for
When one part of your campaign is wrong and you know which part. The goal is mush, the audience is hazy, the narrative has drifted. You want one specific thing fixed by an outside specialist, in a week or two, without committing to a bigger piece of work.
The 4 frameworks
What each one does.
Goal Framework
Goal Lock.
What, specifically, must change. One signed-off behavioural goal, in a week.
Most campaigns drift because the goal underneath them is too broad, too soft, or several goals pretending to be one. Goal Lock applies our Goal Framework to your situation and produces a single behavioural outcome the rest of the campaign can be measured against. You walk away with a one-page Campaign Goal Statement, signed off and ready to brief.
What you walk away with
- Campaign Goal Statement
- Diagnostic summary
Common questions
Before you pick an engagement.
Each one applies a different framework. Goal Lock locks the behavioural outcome. Audience Clarity maps who must move and what stops them, including the stakeholder reality around the work. Narrative Audit reviews messaging. Visual Direction Review examines identity against intent.
Yes, and they sequence well. Goal Lock into Audience Clarity is a common Phase I combination. Narrative Audit plus Visual Direction Review pairs for a messaging and identity review.
Yes. Every Focused fee is credited in full against a Campaign Foundations, Campaign Architecture, or Full Strategy commissioned within twelve months of the Focused sign-off.
A named senior strategist, supported by the team. You meet them in the intake. The same person signs off the deliverable.
Focused engagements typically begin within seven to ten days of a signed scoping brief. Expedited options are available for an uplift, subject to team availability.
Adjacent tiers
If you want the full system, go deeper.
Start with a brief
Send a written brief.
Tell us about the situation, the audience, and the gap you need closed. We respond in writing within two working days with a fit confirmation, a locked price, and a timeline. The call comes after. To sign, not to discover.