Foundations
Two phases at a time. Gated, signed, delivery-ready. Half the system, commissioned separately.
Scoped · Timed · Priced before it begins
Build your engagement
Pick Foundations, Architecture, or build a custom bundle.
Tick the frameworks you want, or use a Tier preset to start from a curated bundle. Phase V (Delivery) and Phase VI (Evaluation) are commissioned separately. They live alongside the strategy phases, not inside them.
Sold separately
Phase V
Delivery
Campaign-management retainer commissioned alongside or after the strategy phases.
Commission separatelyPhase VI
Evaluation
Standalone study commissioned against a delivered campaign.
Commission separatelySelection
0 frameworks
What it is
Two two-phase engagements that combine to deliver the full four-phase strategy. Campaign Foundations locks Direction and Meaning. Campaign Architecture builds Expression and Activation on top. Commission one or both, in either order, depending on what your team already holds.
Best suited for
Organisations with strong internal creative or delivery capacity who are missing the strategic foundation. Teams who have strategy in place and need the visual and activation architecture built by a specialist. Agencies partnering with InStone for strategy-only or architecture-only scope.
The 2 bundles
What each bundle covers.
Goal Framework · Audience Clarity Framework · Narrative Framework
Campaign Foundations.
Direction and Meaning locked. Your team can build everything else from here.
Campaign Foundations is the strategic spine. You leave with a locked goal, a defined audience, a core narrative, a campaign line, and message pillars. Enough strategic substrate for a creative or delivery team to build a full campaign against. You do not need InStone for craft once this is in place.
What you walk away with
- Campaign Goal Statement
- Audience Insight Summary
- Narrative Summary
- Campaign Line
- Message Pillars and Tone
Common questions
Before you pick an engagement.
Yes. Foundations is designed as a standalone two-phase engagement. You walk away with a strategic spine your team can build from, no obligation to continue into Architecture.
Not unless you want the full upstream-to-production system. If you have strategy and need visual and activation architecture, start with Architecture. If you have no strategy, start with Foundations.
Close but not identical. The Full Strategy is all four phases as one continuous engagement with a consolidated bound document. Foundations plus Architecture is the same four phases delivered as two discrete engagements, each signed off separately.
Yes. Tier 2 fees are credited in full against a Full Strategy commissioned within sixty days of the last Tier 2 sign-off.
We audit your existing work in the scoping call. If it holds, we start from there. If it does not, we say so and recommend the right entry point.
Adjacent tiers
If this is too much or not enough, start here.
Start with a brief
Send a written brief.
Tell us about the situation, the audience, and the gap you need closed. We respond in writing within two working days with a fit confirmation, a locked price, and a timeline. The call comes after. To sign, not to discover.