Selected work · Public Affairs
Youth Advisory Committee.
Inaugural EU Delegation Youth Advisory Committee, with the four UK nations represented and five issue areas at the table from day one.
- Client
- EU Delegation to the UK
- Discipline
- Public Affairs
- Services
- Strategic Direction, Creative Development
The EU Ambassador to the UK now has a structured advisory channel into UK youth. The Youth Advisory Committee gives the Delegation a recurring forum where young people from across the four nations and the issue areas that affect their lives can directly shape EU-UK policy thinking. We built the brand and ran the operational ground work to land the inaugural meeting at Europe House on 16 June 2025.
The brief
What the client arrived with.
Most youth advisory structures fail at one of two points: they are either ceremonial (the young people get coffee, the policymakers do not change anything), or they are tokenistic (one youth voice expected to represent everyone). The Delegation needed a Committee that would be neither, and a launch moment that would prove it.
The intelligence
What we learned about the terrain.
Advisory committees live or die on three things: the composition, the access, and the message they put out about themselves. Composition had to be small enough to function but plural enough to represent. Geographic spread across Northern Ireland, Scotland, Wales and London paired with issue spread across climate, education, trade unions, youth justice and migrant rights. Access had to be substantive at the inaugural meeting itself, not promised for later. The message had to be authored by the members, not imposed: the line that crystallised on the day, speak with us not for us, became the Committee's own framing position.
The goal · one locked behavioural outcome
Stand up the EU Delegation's first Youth Advisory Committee with the structural legitimacy and the visible institutional access to be taken seriously as an advisory body, not as decoration.
Everything that follows served this single sentence.
The strategy
The architecture we built.
Direction locked on building the Committee as a structurally credible body, not a launch event. Meaning framed the Committee through the members' own line, speak with us not for us, with the brand built to carry that register. Activation programmed the inaugural day to put members in front of every section of the Delegation that mattered: Political Section, Economic and Trade Affairs Section, Citizens / Social / Justice and Home Affairs Section, the European Parliament Liaison Office, and the Press and Public Diplomacy team, ending with a closing session with the Ambassador himself.
The work
What shipped.
A brand and visual identity for the Committee. Inaugural meeting agenda and programming including briefings with each Delegation section, a communications workshop with the Press and Public Diplomacy team, and the closing session with Ambassador Serrano. Operational support across member recruitment and onboarding for the inaugural cohort.
What moved
What happened afterwards.
- 5
- Issue areas represented
- 4
- UK nations and regions covered
- 1st
- Of its kind for the Delegation
The Committee's first meeting delivered at Europe House on 16 June 2025, with members from Northern Ireland, Scotland, Wales and London covering climate, education, trade unions, youth justice and migrant rights. Direct access established to Deputy Ambassador Isabell Poppelbaum, Ambassador Pedro Serrano, and senior staff across the Delegation's working sections. Members began shaping the EU-UK Youth Dialogue 2025 agenda on day one. The Committee continues to meet, advise and contribute to the work of the Delegation in the months and years ahead.
- 1Committee brand and visual identity
- 2Inaugural meeting agenda and programming
- 3Section-by-section briefing structure
- 4Member recruitment and onboarding support
- 5Communications workshop with Press and Public Diplomacy
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