Selected work · Branding
Reverse Mentoring.
A repositioned brand that lets a young agency walk into enterprise HR rooms and be taken seriously.
- Client
- The Reverse Mentoring Co
- Discipline
- Branding
- Services
- Strategic Direction, Creative Development
The Reverse Mentoring Co sells a counter-intuitive idea: that junior employees can be the teachers and senior leaders can be the students on the questions that matter most at board level. The brand they arrived with read as a wellness initiative. The brand they needed had to read as a strategic investment. The engagement rebuilt the public-facing surface so HR and L&D buyers at enterprise organisations would treat the company as a credible counterparty.
The brief
What the client arrived with.
We had a strong proposition and the wrong skin on it. Our materials read as playful, our colour system read as informal, and our pitch deck looked like a workshop offer instead of a strategic intervention. Enterprise buyers were filtering us out before they had read a word.
The intelligence
What we learned about the terrain.
The category sold generational difference as a problem to be managed. The Reverse Mentoring Co sells it as an asset to be put to work. That flip needed to be visible at the level of typography, colour and tone before a single line of copy was read. Adjacent competitors were corporate L&D providers and DEI consultancies; none owned the language of mutual learning. The opening was wide. The brand had to walk through it.
The goal · one locked behavioural outcome
Position The Reverse Mentoring Co as the credible authority on cross-generational leadership development, legible at first glance to enterprise HR and L&D buyers.
Everything that follows served this single sentence.
The strategy
The architecture we built.
Direction locked on the enterprise HR and L&D buyer as the audience whose acceptance the brand had to win. Meaning framed the offer as mutual learning, never as mentoring done as a favour, with a narrative that put the junior mentor and the senior mentee on equal footing. Expression chose Congress Blue as the gravity weight and Tree Poppy as the energy accent, a pairing that signals serious investment without falling into corporate beige.
The work
What shipped.
A complete brand system: logo, visual identity, colour and type scaffolding, pamphlets, social infographic templates, and a re-engineered pitch deck. Every artefact built to the same standard, so any one of them could go to a prospect without softening the proposition.
What moved
What happened afterwards.
Improved ability to attract and secure enterprise-level partnerships. The digital surface now reflects the experience and expertise behind the work, and the proposition lands with HR and L&D buyers without the brand fighting the message. The client described the engagement as built on thoughtful questions and attention to detail that helped the brand stand out.
- 1Reverse Mentoring Brand Guide
- 2Primary logo and identity system
- 3Colour and typography scaffolding
- 4Pamphlet template suite
- 5Social media infographic templates
- 6Re-engineered pitch deck
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